How much should I charge for voiceover?
The rate you should charge for voiceover work can vary based on several factors, including your experience, the type of project, your role in the project, the usage, and the client’s budget. Here’s a general guideline to help you determine your rates:
- Experience: If you’re just starting out, you might charge lower rates to build your portfolio and gain experience. As you gain more experience and expertise, you can gradually increase your rates.
- Type of Project:
- Commercial Work: Rates for TV and radio commercials can vary widely based on market size, media usage, and exclusivity. National commercials generally pay more than regional or local ones.
- Narration: Rates for corporate narration, e-Learning, audiobooks, and documentary narration can vary based on the length of the project and the scope of usage.
- Animation and Video Games: Rates for character work in animation and video games can vary based on the size of the production and the role you’re playing.
- IVR and Phone Systems: Rates for phone prompts or messages can vary based on the complexity and number of prompts.
- Internet and New Media: Rates for online content such as explainer videos, YouTube videos, and social media ads may be influenced by the project’s reach and budget.
- Usage:
- Rates may be higher for projects with broader usage, such as national commercials or projects that will be broadcast on major platforms.
- Union vs. Non-Union:
- If you’re part of a voice actors’ union, your rates may be set according to union guidelines.
- Client’s Budget:
- It’s important to consider the client’s budget when negotiating rates. Some clients may have specific budgets they can’t exceed.
- Your Role:
- Lead roles in animation, video games, or audiobooks often command higher rates compared to supporting roles or minor parts.
- Industry Standards:
- Research industry standards and talk to fellow voice actors to get an idea of what others in your experience level and niche are charging.
- Per Finished Hour or Per Word:
- For longer projects like audiobooks, you might charge per finished hour. For shorter projects, per word or per project rates may be more appropriate.
Keep in mind that rates can vary significantly between voice actors and projects. It’s essential to research and assess your value in the context of the project. Always be open to negotiation and adapt your rates based on your experience and the value you bring to the client’s project.
